UNITED CONCORDIA DENTAL BRANDING:
Copywriting and Design

United Concordia Dental was a client that was looking to overhaul their brand. With guidance from a strategic planner, I translated the new brand architecture strategy into a client deliverable. The deck was presented to the client and is used internally to inform how the company operates as a new brand. See my work on their market personas here.


Strategic Direction: Charles Harrison


Brand Architecture Deck, excerpt.