UNITED CONCORDIA DENTAL PERSONAS:
Copywriting and Design

United Concordia Dental needed to rebrand their business from the inside out. In part of this effort, I created and designed personas representative of the current market. The personas deck was presented to the client and is used internally to inform goals, needs, and attitudes of current and potential buyers. See my work on their brand architecture here.


Strategic Direction: Charles Harrison


Personas Deck, excerpt.